WHAT?!?! I love this. WHITEBOARD PAINT by Idea Paint. This apparently is not a new product, but I am just stumbling across it. I actually can't even find words at this moment to express my excitement about this brilliance in a can. If/when children should ever enter my life I feel as though much wall space must be dedicated to this product in order to allow maximum freedom of artistic expression sans the mess and hassle of repainting!! So exciting.